‘Go to Market’ Strategy and Execution
Identifying the right markets for your products and services is crucial to growing a business and increasing its value.
Once you’ve identified an attractive market the next, crucial step is to develop a ‘go to market’ plan that delivers sales and market growth in a sustainable way.
Adactia helps you analyse and prioritise market opportunities and create actionable ‘go to market’ plans. We can use our network of contacts to help with early market testing and to explore partnerships and distribution opportunities
Examples of Services
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Market briefing workshops
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Early market testing in countries, regions and market sectors
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Development of ‘Go to market’ plans
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Support and training for sales teams to increase effectiveness in key markets
Case Study
A start up company offering software to support language learning wanted to test market opportunities in the UK. Adactia was able to set up strategic conversations with leading market experts and potential partners to help the organization understand the opportunity and ‘go to market’ requirements. This helped to support an investment case to fund scale up activity.
Testimonial
'I highly recommend Tim for his Edtech sales expertise. He was instrumental in helping us source potential buyers for our educational assessment company. He led negotiations in a professional and calm manner which enabled us to complete our transaction in a short time frame at a very attractive price. Tim's strong reputation in the educational marketplace directly contributed to us achieving an excellent outcome.'
Founder, Australian Educational Assessment Company