Market Research & Analysis
Understanding the potential of markets, the requirements to be successful in those markets and the implications for the long-term value of your business are all crucial to long term success.
Adactia provides market research and analysis tailored specifically to your needs. This can be focused on market sectors or geographical regions and is designed to support effective decision making about investment and strategy.
Examples of Services
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Market Research based on desktop and in-market information
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Market briefing workshops
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Proposition analysis to compare product fit to market need
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Recommendations of market sectors to explore
Case Study
A European Assessment company was considering investing into a new digital assessment capability and wanted to understand the market opportunity. Adactia worked alongside the senior team and the product and sales teams to provide top level analysis of potential markets. This enabled informed decisions to be made about which markets to pursue and the product development strategy needed to be successful
Testimonial
'Adactia provided valuable insight into the global assessment market and helped us to understand where opportunities existed for us to sell our products and services. This research, insight and connections into the market enabled us to focus our time and resources much more effectively on areas that will deliver growth to our business’
Founder, European Assessment Company